On Cloud Experience

// An immersive VR experience that allows the user to feel the inspiration, innovation, and exhilaration behind the On Cloud running shoe brand​​​​​​​. The On Cloud VR experience is divided into four interconnected scenes that tell the story behind the shoes – from the feeling of flow state and the role of Swiss innovation, to the satisfaction of completing the On Cloud shoes and achieving the ability to figuratively “fly” by wearing them. The user interacts with clouds, visits a shoe prototype lab, helps witness the assembling of their own pair of On Cloud shoes, and finally gets to put them on and reach an epic mountain peak, all while learning about and connecting emotionally with the On brand.