Olreverie
Spatial Computing & VR
//Olreverie explores Synesthetic XR Design, using immersive media to simulate synesthesia—a phenomenon where one sense triggers another—to enhance brand storytelling. Using Lush brand’s Deep Sleep Bath Bomb product as a case study, the project reinterprets scent and touch into visual and auditory experiences, creating a multisensory journey that helps brands connect with people on a deeper level. Through mixed and virtual reality, this project investigates how integrating sensory modalities can help brands stand out, delivering impactful, memorable experiences that resonate deeply with consumers.
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Exhibition
@ London College of Communication - UAL
Final Scene Design
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Trailer
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Work Progress
/ XR Methodology
// Scene & Character Design
AI played an integral role in the creative process, assisting in refining designs, and optimizing outcomes.
01.Character Design
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02.Scene Design
03.Mood Board
/// Iterations
Qualitative User-centered ethnographic observation approach
01
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02&03
OUTPUT
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