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Olreverie

Spatial Computing & VR 

//Olreverie explores Synesthetic XR Design, using immersive media to simulate synesthesia—a phenomenon where one sense triggers another—to enhance brand storytelling. Using Lush brand’s Deep Sleep Bath Bomb product as a case study, the project reinterprets scent and touch into visual and auditory experiences, creating a multisensory journey that helps brands connect with people on a deeper level. Through mixed and virtual reality, this project investigates how integrating sensory modalities can help brands stand out, delivering impactful, memorable experiences that resonate deeply with consumers.

Research Question

“How can immersive media simulate different levels/types of Synesthesia in relation to a brand story?"

 

Multisensory Experience Design + Synesthetic Marketing + XR Applications

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Exhibition 

@ London College of Communication - UAL 

Final Scene Design

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Trailer 

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Work Progress 

/ XR Methodology 

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// Scene & Character Design

AI played an integral role in the creative process, assisting in refining designs, and optimizing outcomes.

01.Character Design

Selected Character Design
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02.Scene Design

03.Mood Board

Moodboard

/// Iterations

Qualitative User-centered ethnographic observation approach

Iteration Process Setup
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02&03

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OUTPUT

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Spatial Audio\ Multi-sensory brand experience

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