Pandora Set Design
A surrealistic set and brand environment design
// The project is a collaboration between Pandora and a photography studio in Amman, Jordan, featuring a dedicated space for graduates to celebrate their milestone through photography. It focuses on creating a surreal set environment that transforms the traditional graduation portrait into a distinct brand experience.
The space plays with scale, perspective, and optical illusion, forming a surreal setting where reality bends and possibilities expand. Graduates appear within a continuous spatial flow; where floor, walls, furniture, and backdrop merge into one uninterrupted form. This seamless design symbolizes the unbroken journey of learning and memory, aligning with Pandora’s philosophy that every milestone is part of a larger story.
Within the set, familiar graduation symbols are reimagined as abstract props inspired by Pandora’s charms. These movable elements allow each graduate to compose a personal scene, turning the photo session into a moment of interaction and self-expression.
The result is a photographic environment where design, brand, and individuality merge, capturing not just an image, but a surreal representation of celebration and growth.
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